Digital Marketing Specialist

About the Role

Take ownership of marketing from strategy through to hands-on delivery, with the freedom to shape how a digital product reaches and engages its audience. You’ll work across the channels that support brand awareness, acquisition and retention, bringing together creative content and performance-led activity.

This suits a self-starting generalist who enjoys switching between planning and execution. You’ll create social content and short-form video, manage paid campaigns, improve the website’s organic reach and use performance data to guide what happens next.

What You'll Be Doing

• Set and deliver a multi-channel marketing strategy aligned to growth and brand goals.
• Plan and create social content, and build an engaged online community.
• Shoot and edit short-form video for social channels.
• Run Meta and Google campaigns, optimising for app downloads and cost-effective acquisition.
• Manage SEO and website content to support organic traffic and conversions.
• Build email and CRM campaigns to nurture and retain users.
• Write copy and create on-brand visual assets for ads, social, email, web and in-product channels.
• Track performance across channels and use results to guide decisions; coordinate external agencies or freelancers when needed.

What You'll Need (Essential)

• 3–5 years of hands-on digital marketing experience.
• Experience setting marketing strategy and delivering it across multiple channels with minimal oversight.
• Hands-on experience running paid social and search campaigns across platforms such as Meta and Google.
• Short-form video editing skills for formats such as Reels, TikTok or Shorts.
• Experience with SEO, email marketing and content creation.
• Strong copywriting skills and a good eye for brand and design.
• Ability to interpret analytics and use data to shape marketing activity.

Nice to Have

• Experience marketing an app or working in fintech, edtech, or a family or kids brand.
• Experience growing app downloads or user acquisition.
• Motion graphics or animation skills.
• Experience managing agencies or freelancers.

The Details

• Salary: Negotiable depending on experience
• Employment type: Permanent, full-time
• Location and work arrangement: Southport, Gold Coast - on-site, Monday to Friday